Well, well. I just went to Thrillist for the first time because I knew nothing about it and I wanted to write about something I had found that had originally been posted on the site. It took about three seconds to understand that it’s a man’s site, or as Thrillist describes itself, a “leading men’s digital lifestyle brand.”
Actually, that’s obvious, once you look under Food & Drink, where the information about drinking just goes on and on. “Four flasks you’ll want to get a ho-ho-hold of this season.” “How to Become Your Bartender’s Favorite Customer.” And so on. So that explains why a map on Thrillist of each state’s most popular liquor or beer company showed up on the small business page of the Huffington Post, where I first found it.
That in itself was only mildly weird, and not nearly as odd as another entry on their site: Brews With a View: A Coast–to-Coast Guide to Movie Theaters You Can Drink In. It wasn’t that long ago that I learned you can order hot food in a theater near me, but I had no idea you can drink alcohol in theaters as well. That conjures up an image that seems incongruous, but maybe that’s just me.
What’s even more interesting, is that it’s not just theaters promoting drinking on the premises. It seems that more and more companies are promoting drinking at work, or at least those in NY and in Silicon Valley. One company has a beer-vending machine nicknamed Arnie. AOL has a video of a Wall Street Journal reporter talking about the article she wrote about this trend in the Wall Street Journal. On the AOL site, the line underneath the video says: Plenty of companies offer workers free food, but as the workday in some firms stretches on past the cocktail hour, they’re stocking full bars and beer fridges to loosen up the office and keep workers on the job longer. I’m not sure if the point was that employees will stay later in the day if there’s liquor at work, or if the trend is a good recruiting tool, but both could apply. The reporter said that another reason companies are doing this is so that employees bond, and that the feeling is that they’re adults and know what they’re doing.
The Aol host interviewing the writer, and the writer herself did note that there might be pitfalls, as in liabilities, if an employee overdoes it and drives drunk, for example. As far as those employees who don’t drink, companies, or at least one mentioned, didn’t seem to think that others drinking would bother them.
Then there was the catchy line that conpanies are “viewing a keg as the new water cooler.” I just can’t imagine drinking condoned at work, but Thrillist seems to have a drinking culture.
Colleges are always in the news because of the problems drinking to excess can cause, and in October, The New York Times had an in-depth article about fraternities on campus and myriad problems at Dartmouth, including students’ drinking. This part was promising, however:
“The drinking problems have flared into view just as the reality might be changing, due largely to former President Jim Yong Kim, who set out to curb alcohol abuse and sexual assault. Under him, Dartmouth started designating students to remain sober at parties and help people who are drunk and vulnerable and counseling students who go to the health center for alcohol-related reasons. He also founded the National College Health Improvement Program, an alliance of colleges trying to curb binge drinking.”
I have one last, weird fact about alcohol to end this post, also thanks to HuffPost. According to research, bed bugs don’t care for alcohol, so if a person has had several drinks, they may get fewer bites. I wonder how much that study cost, and if there might have been a more helpful subject relating to alcohol to study.